We help your content show up wherever your audiences are looking for answers, whether it's on Google, voice assistants, or AI chat platforms.
Our Approach to Search
We optimize your website and content with trusted best practices, taking care to balance your brand's voice with how users are searching for your products and services. We ensure that your website appears as high as possible on Google organic search results, and go beyond traditional SEO (Search Engine Optimization) fundamentals, incorporating specialized techniques like AEO (Answer Engine Optimization) and GEO (Generative AI Engine Optimization) to help your brand and content appear in answers to direct questions and AI recommendations.
Why It's Important
How people search is always changing. Users now expect quick answers and recommendations, not just lists of website links. AI tools are fast becoming a primary interface for discovery, especially among younger audiences. Well-crafted content isn't enough to respond to these challenges. We help you adapt to be more visible, more trusted, and more competitive. We provide you with the necessary tactics to stay ahead of the game.
What's the difference between SEO, AEO and GEO?
SEO - Search Engine Optimization
Optimizing website & content for links to appear in traditional organic search results.
AEO - Answer Engine Optimization
Optimizing website & content to be shown as a direct answer in search engines and voice assistants.
GEO - Generative Engine Optimization
Optimizing website & content to appear in AI search summaries and AI tools like ChatGPT, Gemini.
Isn't AEO and GEO just part of SEO? Do I need to do all three?
SEO is like the foundation of search optimization. You can think of AEO and GEO as extensions of SEO or special tactics to address “answer results” and AI tools. Each solves different visibility problems and involves different tactics. Based on your specific needs, we can develop a tailored service package that will efficiently work to achieve your goals.
What are some typical SEO, AEO and GEO services?
SEO Services
SEO & UX audit
Keyword research
On-page optimization (web copy, meta tags)
Site performance fixes (page speed, conversion optimization)
AEO Services
FAQ and question-based content creation
Structured formatting (lists, tables, concise answers)
Schema markup and structured data fixes
Google Business Profile optimization
GEO Services
Building credibility through backlinks and mentions
Structuring content for AI uptake (entities, clarity, completeness)
Monitoring brand presence across AI platforms
How does SEO, AEO, GEO service work?
We start by identifying your goals. Do you need to get traffic to your website, raise awareness for your brand, or generate more leads? Based on your specific needs, we draw from the list of SEO, AEO and GEO services, creating a search service package that makes sense for your situation.
Our optimization service usually starts with an audit of your website and content, including keyword and competitor research. We make a list of detailed recommendations and work with you to implement them.
Need help staying visible in a changing search landscape? Reach out, we’re always happy to chat.
