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SEO, AEO & GEO Services

We help your content show up wherever your audiences are looking for answers, whether it's on Google, voice assistants, or AI chat platforms.

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Search visibility for the AI era

Search is no longer just about ranking links on Google. Things are moving fast, and are always evolving.

 

People are now searching for information in different ways: using search engines, AI-generated summaries, Reddit discussions, voice assistants, and AI tools like ChatGPT.

 

You need to adapt to this shift to stay visible online, or risk being left out of the decision process.

 

Building on traditional SEO (Search Engine Optimization), we use advanced tactics that include AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to help you stay ahead of the game.

 

Our comprehensive SEO, AEO & GEO services help you:

  • Build your online authority and trust with search engines and AI tools
  • Optimize your digital presence for consistency and clarity across the web
  • Stay relevant and adapt to a rapidly evolving search environment
  • Ensure you can be found wherever your audiences are looking for answers

How does our SEO, AEO & GEO service work?

 

We start by identifying your goals. Do you need to get traffic to your website, raise awareness for your brand, or generate more leads? Based on your specific needs, we draw from the list of SEO, AEO & GEO services, creating a search strategy that makes sense for your situation.

 

Learn more about how SEO, AEO and GEO work.

 

Our optimization service usually starts with an audit of your website and content, including keyword and competitor research. We make a list of detailed recommendations and work with you to implement them.

Our SEO, AEO & GEO services at a glance:

SEO Services

 

  • Keyword research
  • On-page content optimization
  • Technical SEO fixes
  • Web UX review

 

AEO Services

 

  • Structured data & schema markup
  • Q&A based content, FAQs
  • Copy restructuring (lists, tables)
  • Google Business Profile optimization

 

GEO Services

 

  • Restructuring content for AI/LLMs
  • Off-page link-building
  • Citation management
  • Brand mentions tracking

 

How Fractal helps you adapt to a changing search landscape

How people search, and the tools they use, are always changing. Our approach sets you up for success because:

 

  • We only deploy proven SEO, AEO & GEO best practices to help you be more visible, more trusted, and more competitive across the web and AI platforms.
  • We don't optimize content just to serve the algorithms. We take care to balance your brand's voice with how users are searching for your products and services.
  • Our optimization efforts are always aligned with your goals and we consistently refine and adapt strategies to your needs.

Let's talk search

Whether you’re looking to improve search engine rankings or increase visibility in AI platforms, we can take a look at your current situation and develop a plan tailored to your goals.

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About Fractal

Fractal is a strategy and marketing consultancy working with universities, research institutes, and public-interest organizations across Canada. We focus on making complex marketing systems easier to understand and easier to manage.

What Sets Us Apart

Tailored Approach

We take time to understand your specific situation, competitors, and objectives.

Communication & Transparency

We communicate clearly and openly about timelines, personnel, compliance and reporting.

Perfect Balance

We balance big-picture, high level insights with fine detail-oriented analysis.

Fractal is the real deal: legitimately strategic, evidence-based, thorough, and innovative. In addition to being smart and creative, they are kind and ethical people.
I enjoyed every moment of our collaboration.
Kevin Kee - Dean, University of Ottawa, Faculty of Arts

Frequently Asked Questions about SEO, AEO & GEO

How do AI platforms decide which organizations to cite or recommend?

AI platforms generally favour content that is clear, accurate, authoritative, well-structured, and most importantly, widely referenced online. Factors such as your website's on-page content and backend code, mentions and backlinks from other trusted sites, consistent information about your organization, and regularly updated resources can all contribute to greater visibility in AI-generated responses. GEO helps strengthen these signals and improve the likelihood of being cited.