We help you promote real change.

We are a strategic communications agency with over ten years of experience across the public, nonprofit, and private sectors. We specialize in solving complex communications challenges, particularly when the goal is to shift not only individual behaviour but broader societal norms and expectations. We combine research, creativity, and technical precision to help organizations understand the real conditions they face and build communications that move people to act.

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The Fractal Team

Our team brings together expertise in advertising, journalism, writing, media production, creative & web development, co-creation, mental health, stakeholder consultation and data analytics.

Ali Rahman - President, Strategic Lead

Ali Rahman

President, Strategic Lead

I ensure alignment between positioning, marketing assets and audience expectations.

Martin Horn - Media & Analytics Lead

Martin Horn

Media & Analytics Lead

I design, execute and track campaigns, shape strategy and oversee media buys.

John Constantinides - Account Director

John Constantinides

Account Director

I ensure consistency, transparency and efficiency throughout project life cycles.

Melissa Taylor-Gates - Consultations Lead

Melissa Taylor-Gates

Consultations Lead

I facilitate co-creation and translate complex qualitative and quantitative data into clear, actionable insights.

Kyle McKenna - Creative Director

Kyle McKenna

Creative Director

I translate strategies into breakthrough creative that reaches audiences across media platforms.

Nathaniel Bocabel - Digital Specialist

Nathaniel Bocabel

Digital Specialist

I conduct market research, design digital strategies, and optimize campaign performance.

Get in Touch

Have a difficult communications problem? Reach out, we’re always happy to chat.

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