We help organizations find strength in their complexity and contradictions, turning insight into practical strategy and storytelling that move people to act.
MORE ABOUT US
Human Intelligence for a Human Future
See how we helped the University of Ottawa Faculty of Arts transform their brand into a bold statement for the future of arts education.
The latest on what’s shaping change in a mission-driven world.
Welcome to the Age of Algorithmic Determinism
When prediction becomes control: how are algorithms shaping and constraining our future?
What Enshittification Means for NGOs and Not-for-Profits
Digital platforms are getting worse. What does this mean for mission-driven organizations?
Search Engine Sloptimization
Google search is getting worse. "Adapting" your content for AI search is feeding the problem.
The Internet is a Place
It is increasingly fenced, gated, paywalled and surveilled, but it is still a place.
FA
Facilitation & Co-creation
SD
Strategic Development
CD
Creative Development
CE
Campaign Execution & Optimization
Research & Analysis
Through consultation, audience research, and landscape and capacity audits, we help organizations uncover the real: the social currents that shape perception, conviction, and behavior, guiding communication strategies grounded in understanding.
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They effortlessly turn complexity into clarity.
And they’re the easiest and kindest people to work with.
Andrea Wooles - Manager, Safe Sport, viaSportBC
Fractal is the real deal: legitimately strategic, evidence-based, thorough, and innovative. In addition to being smart and creative, they are kind and ethical people.
I enjoyed every moment of our collaboration.
Kevin Kee - Dean, University of Ottawa, Faculty of Arts
I’ve engaged Fractal for over a decade across multiple organizations. They have consistently delivered outstanding results, always meeting timelines and staying on budget.
They are knowledgeable, responsive, and a pleasure to work with. Ali’s strategic insight and creative leadership are especially impressive and set the firm apart.
Adam Walker - Marketing and Communications Officer, Community Foundation for Kingston & Area
What kind of organizations does Fractal specialize in working with?
We focus on mission-driven organizations, specifically Canadian universities and colleges, non-profit organizations and the wider public sector, but our wide-ranging experience also includes real estate, food & beverage, and tech sectors. Whichever industry we find ourselves working in, we are always dedicated to helping our clients turn their insights, realities and complexities into practical strategy and storytelling that moves people to act.
How does your approach to digital marketing differ from traditional agencies?
Our organization is dealing with a very complex communications challenge. Can you handle it?
What should I expect the working relationship to be like?
Have a difficult communications problem? Reach out, we’re always happy to chat.
