We help organizations find strength in their complexity and contradictions, turning insight into practical strategy and storytelling that move people to act.
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Human Intelligence for a Human Future
See how we helped the University of Ottawa Faculty of Arts transform their brand into a bold statement for the future of arts education.
The latest on what’s shaping change in a mission-driven world.
Welcome to the Age of Algorithmic Determinism
When prediction becomes control: how are algorithms shaping and constraining our future?
What Enshittification Means for NGOs and Not-for-Profits
Digital platforms are getting worse. What does this mean for mission-driven organizations?
Search Engine Sloptimization
Google search is getting worse. "Adapting" your content for AI search is feeding the problem.
The Internet is a Place
It is increasingly fenced, gated, paywalled and surveilled, but it is still a place.
FA
Facilitation & Co-creation
SD
Strategic Development
CD
Creative Development
CE
Campaign Execution & Optimization
Research & Analysis
Through consultation, audience research, and landscape and capacity audits, we help organizations uncover the real: the social currents that shape perception, conviction, and behavior, guiding communication strategies grounded in understanding.
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They effortlessly turn complexity into clarity.
And they’re the easiest and kindest people to work with.
Andrea Wooles - Manager, Safe Sport, viasport BC
Fractal is my go-to-fixer; for marketing problems, research gaps, and strategic brainstorming.
They never let me down.
Kevin Kee - Dean, University of Ottawa, Faculty of Arts
Have a difficult communications problem? Reach out, we’re always happy to chat.
