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Higher-Ed Marketing Audit & Roadmap

Find What's Holding Back Enrolment Growth

Our Full-Funnel Higher-Ed Marketing Audit identifies where your recruitment ecosystem is underperforming and provides a practical roadmap for improvement.

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Higher-ed marketing is harder and more competitive than it's ever been.

Higher-ed marketing teams are being asked to deliver stronger enrolment results with tighter budgets, fragmented tools, and limited visibility into what is actually working.

This Audit Is Designed For Teams That:

  • Need to increase applications, enrolment, or revenue without significantly increasing budget

 

  • Have marketing spread across multiple platforms, teams, vendors, or agencies

 

  • Lack confidence in reporting or attribution

 

  • Are unsure which channels are driving enrolment

 

  • Need an evidence-based foundation for internal planning and decision-making

 

  • Suspect there are inefficiencies in their marketing operation but don't know where to start

What We Help You Uncover

Our audits commonly reveal:

 

  • Campaigns generating traffic but not meaningful enquiries
  • Landing pages creating friction and suppressing conversion rates
  • Tracking and attribution issues that distort performance reporting
  • Messaging that does not align with audience motivations
  • Gaps between marketing, recruitment, and CRM systems
  • Missed opportunities across search, social, content, and website experiences

 

The result is a clearer understanding of where performance is being lost and where resources should be focused first.

Why Fractal

Fractal works extensively with universities, research institutions, and public-interest organizations.

 

Our team combines marketing strategy, analytics, audience research, and higher education expertise to identify both tactical improvements and larger structural opportunities.

 

We’ve worked with departments and faculties at major Canadian Research Institutions including:

 

  • University of Ottawa Faculty of Arts
  • Queen’s University’s Faculties of Arts and Science, Engineering, Law, and School of Medicine
  • UBC Okanagan

What Sets Us Apart

Tailored Approach

We take time to understand your specific situation, competitors, and objectives.

Communication & Transparency

We communicate clearly and openly about timelines, personnel, compliance and reporting.

Perfect Balance

We balance big-picture, high level insights with fine detail-oriented analysis.

What We Review

Positioning & Competitive Landscape

 

  • Competitor benchmarking
  • Program differentiation
  • Market demand signals
  • Share of voice across search, social, and AI-driven discovery

 

Messaging & Creative

 

  • Audience alignment
  • Message hierarchy
  • Creative effectiveness
  • Content performance by channel

 

Website & Conversion Experience

 

  • Landing page effectiveness
  • User experience
  • Accessibility and mobile performance
  • Message continuity from ad to conversion

 

Search, Social & Discovery

 

  • SEO and AI search visibility
  • Paid and organic channel performance
  • Content strategy alignment
  • Opportunity analysis

 

Paid Media

 

  • Campaign architecture
  • Audience strategy
  • Budget allocation
  • Conversion tracking and measurement

 

Analytics & CRM

 

  • GA4 implementation
  • Attribution and reporting
  • Lead flow analysis
  • CRM integration and enrolment tracking

 

What You Receive

  • Executive Audit Report

    A comprehensive assessment of your current marketing ecosystem.

 

  • Prioritized Recommendations

    Every recommendation is ranked according to potential impact and implementation effort.

 

  • Funnel & Performance Analysis

    Clear identification of bottlenecks, inefficiencies, and missed opportunities.

 

  • Implementation Roadmap

    A practical plan organized into quick wins, optimization, strategic and structural initiatives.

 

  • Leadership Presentation

    A facilitated review of findings and recommendations with your team.

What Our Clients Say

Fractal is the real deal: legitimately strategic, evidence-based, thorough, and innovative. In addition to being smart and creative, they are kind and ethical people.
I enjoyed every moment of our collaboration.
Kevin Kee - Dean, University of Ottawa, Faculty of Arts

Request an audit

Let's discuss your recruitment goals, current challenges, and whether a Full-Funnel Higher-Ed Marketing Audit is the right fit.

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